'Cyr' Double Album

CYR is the eleventh studio album by the Smashing Pumpkins, released on November 27, 2020, on Sumerian Records. TNSN DVSN worked with Billy Corgan on overall creative direction and design for the album cycle.

PHYSICAL MEDIA & MERCHANDISE

MARKETING AESTHETIC

THE PROCESS OF BUILDING 'CYR'

CREDITS:

CREATIVE DIRECTION: WILLIAM CORGAN / BRANDON RIKE

ILLUSTRATION: NATE UTESCH

ART DIRECTION & DESIGN: BRANDON RIKE / CALEB DAVIS / NATE UTESCH

MANAGEMENT: VELVET HAMMER

LABEL: SUMERIAN RECORDS